The ever-burgeoning competition and the influence of evolving technology paved way for social ecommerce aka distributed commerce. Coupled by the customer preferences and behaviour, ecommerce businesses target more market penetration by making themselves available at places where customers frequently visit. Distributed commerce has been in for a while, nevertheless the role of social media, mobile commerce and content marketing give the impetus, apparently.
Distributed commerce allows consumers to implement shopping online without leaving from the page. For instance, the personalised shopping ads we receive on social media websites is aimed at increasing the likelihood of finding prospective customers. From Facebook to Instagram, social ecommerce platforms entice existing and prospective buyers with compelling content and call to action button to implement purchases without leaving the platform.
Knowing the buyer behaviour and preferences just like the back of your hand makes it easy to target each of your customers. Tapping the social ecommerce market benefits the business in myriad ways from increasing traffic to maximising customer engagement. Distributed commerce is going to stay here for long, offering a win-win situation for both buyers as well as businesses.